I certainly don’t have the answer for how to wake humanity up to where we end the planet-pillaging either. But I do want to thank you for sounding the alarm on our now-roiling water. It sometimes feels like I’m taking crazy pills when it seems like the world around me is asleep to all of this. This is probably just frustration talking, but you remind me that there are actually many of us who are not just acutely aware, but are simply unwilling to watch it happen from the sidelines. Speaking of which - you inspired me to commit to posting my first Substack article by this weekend. Thanks Luke. Looking forward to your next piece 🙏🏼🌊
Some days it feels like shouting into a storm, but hearing this reminds me that there are people out there paying attention and refusing to give up.
I’m genuinely honoured to have played even a small part in nudging you to publish. That’s how it spreads. One voice becomes another. Looking forward to reading your first piece!
Nice analogies, and agree, everyone's working in the world they live in! It's impossible to completely battle against the system you're in.
The point about PR is interesting. As there is so much money that goes into PR for good causes, but it's often "social value" related - one of my jobs is for a cancer charity for example. Maybe if the narrative could appeal to "people suffering", it'd hit. Make islanders in Polynesia seem closer, more "like us".
I'm rewatching the Traitors now, and all the finalists, when answering how they'd spend the money, it's always "for my family" - which makes them sound lovely, but actually, isn't helping the planet more selfless than giving money to those in your direct circle? What if one said, I want to raise awareness on climate change.
It's not portrayed - yet - as the "kind, respectable thing to say". But comms is a huge opportunity.
You’re spot on, Clare. There’s so much space to rewrite what counts as “respectable” or “good”. We just need better storytellers, braver messaging, and yep, a serious PR glow-up for the planet.
Agree! It's what I'm going to start working on, somehow. We've seen the power where documentaries can create change using emotive comms., Stacey Dooley's one on fast fashion changed my views on that, and then of course there's David A. So, it's possible!
I certainly don’t have the answer for how to wake humanity up to where we end the planet-pillaging either. But I do want to thank you for sounding the alarm on our now-roiling water. It sometimes feels like I’m taking crazy pills when it seems like the world around me is asleep to all of this. This is probably just frustration talking, but you remind me that there are actually many of us who are not just acutely aware, but are simply unwilling to watch it happen from the sidelines. Speaking of which - you inspired me to commit to posting my first Substack article by this weekend. Thanks Luke. Looking forward to your next piece 🙏🏼🌊
Some days it feels like shouting into a storm, but hearing this reminds me that there are people out there paying attention and refusing to give up.
I’m genuinely honoured to have played even a small part in nudging you to publish. That’s how it spreads. One voice becomes another. Looking forward to reading your first piece!
Nice analogies, and agree, everyone's working in the world they live in! It's impossible to completely battle against the system you're in.
The point about PR is interesting. As there is so much money that goes into PR for good causes, but it's often "social value" related - one of my jobs is for a cancer charity for example. Maybe if the narrative could appeal to "people suffering", it'd hit. Make islanders in Polynesia seem closer, more "like us".
I'm rewatching the Traitors now, and all the finalists, when answering how they'd spend the money, it's always "for my family" - which makes them sound lovely, but actually, isn't helping the planet more selfless than giving money to those in your direct circle? What if one said, I want to raise awareness on climate change.
It's not portrayed - yet - as the "kind, respectable thing to say". But comms is a huge opportunity.
You’re spot on, Clare. There’s so much space to rewrite what counts as “respectable” or “good”. We just need better storytellers, braver messaging, and yep, a serious PR glow-up for the planet.
Agree! It's what I'm going to start working on, somehow. We've seen the power where documentaries can create change using emotive comms., Stacey Dooley's one on fast fashion changed my views on that, and then of course there's David A. So, it's possible!